So, you’ve done your research, and have determined that you want to work with OKR. Great! You’ve already taken the first, most essential step in your journey with . Having helped hundreds of organizations work with OKR, I can guarantee it’s the right decision. If implemented correctly , there’s honestly…

Remember Google’s famous OKR video from back in 2012? Yup that one. Over the past decade, it’s been a key educational piece and guiding light for many just getting started with OKR. But there are some things that just simply don’t make sense. Over the years we’ve written about those…

When you set goals (like OKRs and KPIs ), you want to make sure that you’ll achieve them. Studies have shown that 90% of companies fail to achieve the goals they set for themselves. …

You’ve probably heard us say this before — an Objective should be inspiring. Let’s be honest, the chances that a boring-sounding Objective will truly motivate your people is quite low. It may get the job done, but in order for it to inspire your teams to see it through to…

Marketing “funnels” have been a hot topic for many years. Some suggest that the traditional funnel is dead and that a flywheel is a better way of thinking about how organizations attract, convert, and retain their customers. …

You’ve probably read Measure What Matters, maybe watched a TED talk, that famous Google OKR video, or even our OKR crash course . You’ve got the basics of OKR covered . It’s time to put that knowledge into action. Implementing OKR may be daunting at first, but it’s actually where…

Working with KPIs but not seeing the benefits you were promised? Or, just getting started with KPIs and don’t know your way around? Don’t sweat it! We’re here to uncover some of the most common mistakes organizations make when working with KPIs, to help you get them right. Before we…

An OKR program is built on a mix of processes and functions that ensure that the entire organization is pulling in the same direction. …

Familiar with Perdoo and the content we write? Then you’ve probably heard us say that OKR isn’t a tool for employee performance management. OKR and employee performance management serve different purposes. helps organizations translate their into short-term goals for teams and individuals. …